The name, (T)raum pays homage to Ferdinand Porsche, the pioneer of the Austrian automotive industry, his team and the prominent role they played in the development of mobility. The core of the museum is the private collection of the Porsche family. The Collection is run by Ernst Piech, the eldest grandson of Ferdinand Porsche.

While my wife and her friend were out shopping I made a “quick” dash for the museum which is located in Mattsee, which is located just 20km from Salzburg and set among gently rolling hills and framed by three spectacular lakes.

Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.

Ferdinand Porsche

I had always wanted to visit this museum since I saw their interactive display in the tunnel leading from the parking lot in Salzburg, but at first I was not really sure what it was except for the fact that it looked interesting. Then I saw their online shop with their diecast cars, even more interesting.

Simple from the outside the museum’s interior has a light airy quality. The store museum store greets you after the entrance. With couches to make you feel comfortable. The disp[lays are elegant and the industrial halls of this former shoe factory are packed with various pieces of technical equipment – visitors of all ages are encouraged to take a hands-on approach to the exhibits.

One of the first displays you’ll see is the 1901 Lohner-Porsche Mixte. The Lohner head of construction, Otto Grünwald designed the vehicle together with Ferdinand Porsche. A predecessor with wheel-hub motors and battery had caused a great sensation at the Paris World Exhibition in 1900 and was awarded a gold medal.

This Mixte has a Paul Daimler-Motor from the Daimler factory in Vienna Neustadt. The Austro-Hungarian businessman and diplomat Emil Jellinek financed seven of these first Mixte long-distance vehicles. This particular model had a spinning generator powered by a petrol-powered motor, which generated the electricity used to power the hub-mounted motors. These have three changeable gears and can be switched to generators to use them as brakes.

Another prominent car on display is the Austro-Daimler Prinz Heinrich Wagen, named after a German prince from the house of Prussia, Emperor William II’s brother. The prince was the patron of the rally organized by the imperial automobile club, which covered 1800 kilometers across Germany in six stages. Ferdinand Porsche was 34 years old at the time and the first director at Austro Daimler.

The company took part in the Prince Heinrich 1910 Rally with three manufactured cars: Ferdinand Porsche drove a white one, the second director, Eduard Fischer drove a dark blue one and Count Schönfeld drove a dark red car. The three Austro Daimler manufactured cars finished the rally successfully in Bad Homburg. Porsche took first place, Fischer took second and Count Schönfeld came in third. In 1911, the Prinz-Heinrich car broke the world speed record when it reached 172 km per hour in Neunkirchner Allee, a road used for measuring speed. Only four cars from the Prinz Heinrich series remain in the world today.

State-of-the-art race simulators are standing by waiting for you to put them through their paces. An exciting range of different makes of vehicle await. From futuristic-looking contemporary racing cars to nostalgic vintage cars. There's also a Carrera slot car track that was more to my liking, and a display of vintage Schuco toy cars.